How a Good Brochure Design Can Improve Your Sales
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Every piece of marketing and sales materials has its own role in your overall sales and marketing plan, regardless of whether it’s just a tiny piece of paper like a business card or a folded document like a brochure. When it’s delivered or handed out to your prospective customers or partners, it leaves an impression of your business.
In today’s digital age, companies are continually looking for new ways to increase their sales and improve their customer engagement literature. Showing your customers what products you have is an incredible way to get them to order even when they are not in the store. Although you may have all your products on your website, having them in a brochure can be a good idea, particularly for those who don’t use the internet.
Below are some simple tips on improving the design of your brochure that can boost your sales.
Understand Your Target Customers:
A brand without a Professional Logo Design is basically one that doesn’t have a visual association. When your brand is mentioned, your audience should have a visual in their mind – an image of your brand. A good logo helps you to carve an impression and help your brand stand out from the rest. When you don’t have a logo, your customers don’t have something to associate your brand with.
So, a logo is a helpful tool that helps your customers to know what your brand stands for. It is also a sign of professionalism if you own a professional logo. A creatively designed logo helps people to remember your brand. It doesn’t have to be over-the-top or too flashy, a subtle logo can do the same job. Logos are an important aspect of branding. And the right logo perfectly portrays what your brand stands for and what its niche is.
Make sure that your brand stands out:
Suppose you’re a startup and you need a brochure before your next local networking event. You’re facing savage competition, and you’re working on revamping your company’s marketing strategy; brochure a certainly on your list of things to do. Despite your goals, you might be surrounded by many questions such as what brochure size I need to choose, how many pages I should have, what key image I should use for the cover, use real pictures or a vector, etc., on so forth.
However, before you try to find the answers to any of the above-listed questions, you need to, most importantly, ensure that you clearly understand your target audience as it will help your creative brochure designer to deliver you the best sales material. It’s unspeakably essential to know at least the basics:
- Who are your target customers?
- What do they hope to see in your brochure?
- What type of design/information can draw your customers’ attention?
- How can your product help to tackle your customers’ problems?
- What can be the decisive factors/elements for your customers that can speed up their purchase decision?
These are only a couple to name. The more you try to understand your target audience, the better you can be focused on your brochure design process.
Be Open to Any Creative Shape and Size of Brochure Design:
Regardless of how good your product or service is, it’s very likely that you have many competitors around you. This implies your customers or end-users face a wide assortment of sales and marketing messages around them that cover all channels, from online to offline to mobile. This additionally means that your brochure needs to have its competitive edge to catch your customers’ eyes.
However, creative shape and size help you in competing in this situation. Some of the popular brochure sizes preferred by a creative brochure design company in Ahmedabad are 8.5″ x 14″, 11″ x 17″ and 11″ x 25.5″. These sizes, however, are being overused by numerous brands due to their convenience. You can see thousands of different brochures of this size at any trade exhibition. Thus, it’s worth thinking of an out-of-the-box shape or size that reflects your business’s nature and showcases your brand’s characters.
Design an Appealing and Engaging Cover Page:
The cover page is what your customers see first when your brochure is delivered or handed out to them. Thus, it’s crucial to have an appealing cover page, both in visual and tagline.
There’s a high possibility that your prospects are surrounded by many types of sales and marketing materials every day, starting from those in events to press conferences and from online banners to social media ads.
In this clutter, your brochure’s cover page ought to be appealing enough that your customers can’t resist opening it. You certainly wouldn’t need your brochure to quickly find its way to the recycling bin without turning to the inside pages. Hire brochure designers that have rich years of experience in making an appealing cover page.
Accomplish a Harmony between Rich Content and Beautiful Design:
A brochure with just stunning visuals is undoubtedly not enough because it can have stop power. It will not stay with your customers if it doesn’t show your products or services’ potentials to answer their needs.
Imagine this situation: your customers are excited when they see your brochure since it’s flawlessly designed with stunning pictures and a perfect color combination. Obviously, they want to have one or even a couple for their colleagues in the office. However, when they bring it back to their office to look for more information about your products, they’re baffled. Just to be expected, the result is not to reach out to you for more details or future cooperation.
That said, your brochure design should have to be visually appealing yet also rich informative should be able to work effectively as significant marketing material or a sales support tool.
Hire a Professional to Design Your Brochure:
Graphic designing isn’t as easy as you think. It is a particular skill set that involves mastery of combining several design elements and techniques.
Eye trail, color balance, combining fonts with graphic elements to build compelling headlines, and call-to-action buttons all come together to design a full-color brochure’s beautiful product. Moreover, an experience brochure designer in Ahmedabad can very well put it all together in a way that will make your business look like it’s on the Fortune 500 list.
A carefully and thoughtfully designed brochure by an experienced brochure design company in Ahmedabad can help your sales team close more deals. They can use it as an effective sales tool to attract new business. Consider the longevity of the brochure – how often will you need to refresh it. By creating your own brochure, you can enable it to remain contemporary and a true reflection of your growing business.
Get in touch with our brochure experts today who can help you design supreme brochures that speak louder than words!